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TikTok is introducing a new feature that enables them to cut down on the quantity of AI-made media appearing in their streams. This initiative comes as the company announced that it now features more than 1 billion content made with AI.

Trial and Implementation

The update is being tested over the next few weeks before a full-scale rollout. This development comes amid a rise in AI-generated material, fueled by recent content generation software.

AI Proliferation Online

Studies have shown that almost one in 10 of the quickest rising channels on another major platform primarily display content made by AI. A considerable share of this material is deemed “AI slop”, a label for substandard, mass-produced content that is typically nonsensical or surreal.

Based on user feedback that a lot of users like content produced via AI tools, from digital art to informative clips, and we intend to give people the ability to adjust the amount of that, based on their own likes,” said a company executive.

Volume and Proportions

The platform disclosed that there are presently 1.3bn videos on its network tagged as artificially created. In total, over 100 m media items are uploaded to the platform daily, making clips made by AI a relatively small portion of its total content library.

Customizing Your Feed

Members will be capable of reduce or increase the volume of artificial media they view by opening the “manage topic” feature in the platform and choosing AI-made media. Other topics that are already be modified under the filter include politics, clothing, cosmetics, and choreography.

AI Disclosure Rules

Its rules mandate content makers to tag lifelike AI-generated content, and it forbids harmful deepfakes of well-known individuals or critical incidents. Any believable AI video that is unmarked can be deleted under its community policies.

Furthermore, the platform will from now on attach an “AI-made” tag to content made using its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is aimed to help prevent users from seeking to evade the labeling process.

Educational Initiatives

TikTok is furthermore launching a $2m awareness program for experts and organizations to produce learning resources about responsible artificial intelligence. This initiative will benefit charitable organizations dedicated to educating computer science.

Platform Protection

TikTok has defended its content review process, amid controversy over plans to lay off hundreds of review team members in the United Kingdom. It is expected to reduce hundreds of positions in its content moderation team in London, with trade unions and digital protection specialists expressing worry that people are being substituted by AI moderation.

A company official clarified that people-led review would still have a role, but AI can shield workers by eliminating the most graphic content prior to it has to be seen by people. The platform announced a significant reduction in disturbing and violent content reviewed by content reviewers over the last 12 months due to reliance on its AI tools.

“We think that it’s essential to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is really helping us work at speed.”